IT Covered
Brand Design

When Ross approached me to create a new brand identity for IT Covered, the brief was clear: clean, modern and professional, but importantly, different from the typical IT brands that often lean heavily into obvious technology-inspired visuals. Rather than focusing on the word “IT”, I wanted the branding to put the emphasis on “Covered”, communicating the reassurance, protection and support at the heart of the business. I developed a bespoke logo by combining the C and O from the first letters of “Covered”, creating a distinctive and memorable brand mark. This mark can also be used independently across the brand, including social media icons, graphics and background patterns, giving IT Covered a flexible and recognisable visual identity across all of its marketing.